Wouldn’t it be nice to help raise millions of dollars for a great cause by simply eating your favorite snack? Well, now you can.
Yoplait USA is changing lives around the world with their Breast Cancer Awareness campaign. Since 2002, Yoplait works with the innovative Susan G. Komen foundation to raise money for Breast Cancer disease research and awareness. As of today, Yoplait USA has raised more than 30 million dollars for Breast Cancer, and this is all made possible because of you.
Here is how it works: look for your favorite flavor of Yoplait yogurts that has a pink lid, buy it, and enjoy! When you purchase a Yoplait yogurt with a pink top, you are donating a portion of your purchase to the Save Lids Save Lives foundation. It is as simple as that.
In addition to the successful Susan G. Komen foundation and General Mills merging with Yoplait, individuals from all over the world are working together to eradicate this terrible disease by 2020.
Join the movement and help make a difference for millions of lives.
Lets fight Breast Cancer together, one spoonful at a time.
Millions of individuals are supporting a cause that they can relate to, according to statistics from the Center for Disease Control. Breast Cancer is one of the most widely talked about health diseases in the United States and a substantial number of individuals battle with Breast Cancer every day. The Center for Disease Control regulates and maintains statistical information based on recent trends. According to the CDC’s U.S. Cancer Statistics Working Group in 2011, almost 220,097 women and 2,078 men have a breast cancer diagnoses. Consequently, on February 2015, Cancer.Org reveals that 12% of women will get Breast Cancer in their lifetime. Over 40,000 women will die from breast cancer this year.
Treatment for Breast Cancer is often complex and taxing on the body. The Mayo Clinic is a non-profit organization that describes the options for Breast Cancer Treatment, in addition to other health related topics. The options they list for treating Breast Cancer include removal of the cancer cells, a single and/or double mastectomy, or removing lymph nodes. In this year alone, there have been 231,840 cases of invasive breast cancer among women in the United States, according to Susan G. Komen. Moreover, this trend does not seem to be declining. The National Institute of Health (NIH) is reporting an increase in Breast Cancer diagnoses. NIH states that although mastectomies use to be the most common form of treatment, “Breast-conserving surgery (lumpectomy) followed by local radiation therapy has replaced mastectomy as the preferred surgical approach for treating early-stage breast cancer.”
Individuals from all over are working to cope with their disease or the disease of their loved ones. Consequently, this disease affects women more than men. In addition, studies show that individuals with certain coping strategies may be more successful for surviving the disease. The NIH states that individuals that express their emotions when dealing with this disease have a better success of survival.
Celebrities, like Tom Hanks, are showing their concern with public appearances and large contributions and supporting the issue. In addition, organizations like Avon are showing their support by hosting numerous Breast Cancer awareness events around the world. One of their main events is called, “The Avon Walk around the World for Breast Cancer”, which focuses on showing support in over 50 countries for the disease. Another event that took place in April 2015 raised over 4.6 million dollars in one region, according to popular tweets. Growing popularity of this issue has made the pink ribbon a standard symbol for Breast Cancer Awareness, where individuals wear a pink ribbon to show their support.
The community of Calabasas, CA has been recognized for their donations towards disease research and awareness for years, and both Calabasas and fellow neighbors continue to raise funds at great numbers. However, new statistics are showing that our choices of funding select organizations are actually not for the leading causes of death in the United States. The Chicago Phoenix posted an article “Where We Donate Versus Diseases That Killed Us” that show our donations and where they are going. Gerald Farness, author of this article, depicts the graph use you see below.
According to the Center for Disease Control (CDC) in a study conducted in 2011, the leading cause of death is Heart Disease, followed by COPD, Diabetes, Breast Cancer, and at the very bottom, Motor Neuron Disease (ALS). If we look at the money raised, breast cancer has accumulated the most money, with $257.85 million. Following that is Prostate Cancer with $147 million followed by Heart Disease with $54.1 million. At the bottom of that list is Suicide, collecting $3.2 million.
I spoke with Chris Cruz, a residence of the San Fernando Valley for five years, to ask him if he donates and if so, what drives his decision to choose a specific charity. He said, “I donate based upon personal feelings. Like prostate cancer affects 1 in 6 men, so being a guy I donate for something in my own reality”.
I asked Nancy Ellen, mother of one and resident of Calabasas for twenty years, the same question. She told me, “The most publicized charity is what I contribute to because you hear more about it. They have more fundraisers and you hear more stories. Unless there is a relative you know with a specific illness, you normally wouldn’t be aware of these other issues.”
What drives you to donate to your charity of choice?